Remember the Children

Branding

Remember the Children is a ministry that partners with leaders in Tanzania and Romania to empower their communities and provide homes for orphaned children. I designed a new brand that accentuates their mission - focusing on children that would otherwise be forgotten in their communities. A new logo plays on both the acronym they go by (RtC) and lets the silhouette of a child be front and center. I paired the brand with a reassuring yet playful color palette and bold typography.